About this paper
This MIT Sloan Management Review explores the gap between an organization’s capacity to produce analytical results and its ability to apply them effectively to business issues. The research highlights how managers can become more comfortable making decisions based on complex analytical insights that they do not yet fully understand. It also explores the difficulty this complexity poses for analytical innovators, who must continue to elicit business value from analytics in order to maintain competitive advantage.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.