About this paper
According to Jill Dyché, Vice President of SAS Best Practices and author of the new book, The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age (McGraw-Hill), everyone is looking for a digital roadmap – even companies that are household names. But for most C-level executives, the challenge is figuring out how get started, where to focus, and who should lead their digital strategy. Dyché recently shared her thoughts and best practices in an Argyle CMO Leadership Forum keynote, which are summarized in this paper. Inside, you’ll learn the role of the business versus the role of IT around digital, how to set chief digital officers up for success, why business strategy needs to drive digital strategy, and more.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.