About this paper
The health care landscape continues to rapidly evolve, fueled by change from reform and the unstable economic environment. Health insurance plans face new challenges, seeking to develop go-to-market strategies that define their future position and answer critical questions surrounding growth, profitability and sustainability. This white paper summarizes key findings from a series of interviews with
40 influential marketing, sales, medical and IT executives from leading health insurance plans across the country.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.