About this paper
For companies that excel at customer loyalty, success goes much deeper than having a great product or giving a nice discount. It’s about knowing how to create a positive customer experience every time. Customer analytics plays a key role in helping organizations ensure that whatever type of interaction or channel used, the customer receives a consistent, personalized and compelling experience.
This report tells how top organizations are using customer analytics to differentiate their next-generation loyalty programs. Interviews with 325 executives reveal how important analytics has become in understanding the customer experience and improving loyalty programs. You’ll also learn how social media data and other big data are being incorporated into loyalty program strategies and how metrics are identified and being used to increase the success of loyalty programs.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.