About this paper
Amid budget constraints and organizational complexities, how do you deliver the best value from every marketing campaign and among campaigns across the enterprise? Today, more marketers are turning to optimization to deliver the most value for less. In this paper, you'll learn more about getting started with marketing optimization and nine tips from industry leaders, including why you should start simple, get executive buy-in, and build your optimization capability in house.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.