About this paper
Digital marketing has evolved to the point where delivering an omnichannel experience to your customers – an experience that is consistent and relevant both online and offline in real time – is within reach. To succeed in this converged environment, marketers will have to re-engineer how they collaborate, coordinate and use data across functional areas. This paper summarizes a SAS Global Forum Executive Conference session that looked at key issues and best practices for delivering the seamless experience that customers increasingly expect.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.