SAS achieves the highest and furthest overall position for ability to execute and completeness of vision
Today's consumers are savvy shoppers; they want businesses to understand their needs and deliver on promises better – and faster – than ever. To meet these expectations, businesses are turning to marketing resource management (MRM) technology to make customer-centered decisions that help seal the deal. This year, SAS has again been recognized as a Leader in Gartner's annual Magic Quadrant for Marketing Resource Management.
The placement is the highest and furthest overall position on the MRM Magic Quadrant. We believe this is evidence of our strong solution that can help organizations streamline and automate marketing processes and workflows.
"Economic uncertainty and empowered customers are exerting tremendous pressure on marketing departments to squeeze the highest return out of every marketing dollar," said Wilson Raj, Global Director of Customer Intelligence for SAS. "We’re honored to be consistently recognized as a solid leader that helps brands demonstrate the total value of marketing – amid increased demands for accountability and fluid budgets."
SAS® Customer Intelligence technology delivers a complete, integrated marketing management platform for the enterprise. It enables marketers to streamline operations, maximize existing assets, demonstrate greater accountability and strengthen their brand.
Leaders in the MRM market demonstrate exemplary performance. They deliver a breadth and depth of integrated MRM functionality for large, enterprisewide and global implementations that extend MRM across the marketing organization. Leaders articulate business propositions that resonate with buyers.