Product silos, inconsistent customer communication, the inability to act on customer insight across the enterprise...are these obstacles keeping you from capturing the payoffs of customer knowledge?

Retail banks have been pioneers in deploying best-in-class strategy and technology to develop profitable relationships with customers. But many still struggle with incorporating customer strategies into their product-driven business models. Ultimately, real competitive advantage has yet to be realized. In fact, according to a recent survey of retail banking executives by SAS and Peppers & Rogers Group titled Measuring Customer Value in Retail Banking, only 34 percent of respondents say customer value insight brings an advantage over the competition.

Now you can infuse new thinking into your strategies for measuring and acting on customer value by downloading this white paper. Drawn from the combined thought leadership of SAS and Peppers & Rogers Group and supported by findings from their joint research study, this paper offers advice on ways to measure and analyze customer value to capture competitive advantage.

• Learn why product-driven cross-sells may be destroying your profitability.
• Reveal how to unlock your customers' potential value to drive organic growth.
• Identify which tactical steps to take first to make your customer strategy pay off.
• Boost profitability from customer insight without overhauling your business model.