White paper plus bonus materials

Competing on Customer Intelligence: Building Competitive Advantage Based on the Three "I"s of Marketing
This white paper discusses current business forces that are requiring a more advanced, customer-centric approach to marketing. It also details the best-practice capabilities (the three I's) that marketers need to master – and shows how SAS^® Customer Intelligence solutions map to these best-practice requirements.

Tackling the Multichannel Marketing Challenge
This white paper discusses how to differentiate your customers' experiences across multiple marketing channels through customer insight, customer interaction and continuous improvement in marketing performance.

Adaptive Contact Planning
This white paper discusses a process called adaptive contact planning as a way to create more effective, and thus more profitable, marketing campaigns. It details challenges that affect how communications are planned and deployed, including limiting factors such as budget caps, campaign volumes and channel capacities. It also focuses on successful processes that utilize the latest analytical techniques and consider a company's corporate objectives and business rules.