Competing on Analytics
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This Harvard Business Review article by Thomas Davenport explores how enterprise analytics has emerged as the newest form of competitive differentiation. It is based on his recently completed research study on the use of analytics at more than 30 leading companies, including Harrah’s Entertainment Inc., Wal-Mart, Procter & Gamble, Capital One, Amazon.com and others. His groundbreaking research shows why these companies use sophisticated analytics and how they make analytics the basis of their competitive strategies by adopting an enterprise-level approach to business intelligence.

Thomas Davenport is the President's Distinguished Professor of Information Technology and Management at Babson College.